Why being market ready is so important

Anyone that is looking at buying a selling a property at the moment knows that the housing market is the busiest that it has been for many years. Every house that comes to the market either won’t let you view unless you are in a position to proceed, already has a block viewing or “open house” going ahead which is fully booked or is sold before it even goes on-line. As a First Time Buyer or someone in rented accommodation, this is difficult enough of a position to be in; but what if you are trying to sell one and buy another? How you do work through trying to find a property and being in that ‘proceedable position’ whilst not feeling the pressure of a buyer who is desperate to move into your home and pushing for you to move out?

At Lawler & Co we understand the pressure that this brings. We understand the difficulties that sellers have in trying to find properties whilst selling their own and we understand how difficult it is to be in line for properties when they become available. We understand this from a personal perspective as we currently have a family member who is going through the process and is having the exact same issues.

Catch 22

Traditionally, when looking at buying and selling, there has been a “catch 22” scenario that always plays through a sellers mind – do you sell first and then try to find somewhere or do you find somewhere and then try to sell? An “All or Nothing” scenario. With the market conditions as they are, this has been somewhat taken out of sellers hands and they are almost ‘forced’ into selling first and being in the best position when a property does become available. However, sellers also know that most properties will sell quickly, with their own being no exception. Here at Lawler & Co, we have come up with an innovate solution that a number of our clients are taking advantage of at the moment.

Market Ready

This position we have called “Being Market Ready” or “Low Key Marketing”.

This is for those clients who have decided that Lawler & Co are the Estate Agent that they know will do the best for them, but you are slightly more cautious about putting their property fully live on the internet because they know it will sell quickly. For these clients we will position them in “Low Key Marketing”.

This means the client will sign contracts and will instruct Lawler & Co to be their Agent of choice. We will take all of the photographs, complete the 360⁰ virtual tour, we will complete the floorplan and write the description in readiness. We will ask you to approve it all and then we wait. If the client would like us to contact certain, specific buyers then we will; we won’t if they don’t. If the client would like to accept viewings from buyers in specific positions, then we will organise for them to be done; if they don’t, then we won’t. Then we will wait and we will help the client to find their next home.

Whilst a client is on “Low Key Marketing”, they are, absolutely, on the market.

What are the advantages to the client?

There are many advantages to the client that allow the buying and selling process to run a little more at their pace. These include:

· One of the first clients to be informed when a new property comes to the market that would meet their purchasing criteria

· Finding a middle ground between the “All or Nothing Catch 22” scenario that we discussed earlier

· Allowing the client to pick and choose who views the property and when, or not having anyone view in the first instance

· Putting the client into a strong position to view properties where agents won’t allow viewings from buyers who are not on the market

· Ensuring that when the client DOES find a property that they like, and DOES want to start fully marketing and DOES want to go live on the internet; then with the flick of a switch and the press of a button, all of that can happen within an instance and their home will be launched through the websites and onto property portals saving valuable time and putting them in the strongest position to purchase the house of their dreams.

It works!

“Low Key Marketing” or “Being Market Ready” has worked incredibly well for a number of our clients who we have been successful in selling their own home quickly and to the right buyers, finding them their dream home and taking out some of the pressure that comes with the whole buying and selling process.

For more information on how this process could work for you, please contact any of the Lawler & Co offices

Marple Office

36 Stockport Road
Marple
Stockport
SK6 6AB

Tel:
 0161 914 7620
marple@lawlerandcompany.co.uk

 

Hazel Grove Office

128 London Road
Hazel Grove
Stockport
SK7 4DJ

Tel: 0161 300 7144
hazelgrove@lawlerandcompany.co.uk

 

Poynton Office

60 Park Lane
Poynton
Cheshire
SK12 1RE

Tel: 01625 448 001
poynton@lawlerandcompany.co.uk

Market Update from Alan Cooper MARLA Hazel Grove Branch Manager

Is the housing market slowing down?  Will demand for properties slow down with the increases in cost of living and the impending Interest Rate Rise?

These are questions that we, as Estate Agents, get asked all of the time.  Whilst we cannot predict the future, at this current time the answer to both of these questions is quite simply there are no signs that the market is going to slow down or that the interest rate rises will have an impact on buyers demands for properties.

All that we can say is that now is an excellent time to sell.  The market continues to be strong.  We have had more properties come to the market this January than we did last January.  Buyers continue to want to purchase properties and demand is such that this normally means that there are “block viewings” and “best and final offers”.   This does ensure that we are able to achieve the very best possible price, from the very best buyer for you.

However, this is also a great time to buy a property.  The mortgage interest rates are still very low; house prices are continuing to increase which means equity being immediately accrued and the cost of borrowing is still less than the cost of renting.  Being in the best possible position to purchase is really important.  Having your mortgage approved and an Agreement in Principle available is essential to secure a property.  Also being in a position to proceed is crucial.  Being a First Time Buyer or in rented accommodation is always the beginning the process, but if you have a property to sell, then making sure that is under offer (SSTC) will ensure that the moment you find a property you can jump straight in and make an offer.

As you can see from the graphs below, taken directly from Rightmove, more people are choosing Lawler & Co as their preferred agent than any other local agent.

To find out why, book your valuation here.

The above data is derived purely from Righmove.co.uk’s internal statistics and advertisers on 01/02/2022. May be subject to specific geography or search criteria and is provided ‘as is’ for general interest only. Rightmove makes no warranty as to the data’s suitability for any purpose and accepts no liability for any action or inaction taken as a consequence of its use. For a full list of all competing agents contact marketing@rightmove.co.uk

The end of the Stamp Duty holiday..what happens now?

The stamp duty holiday in England and Northern Ireland came to an end on 30th September 2021. Hundreds of thousands of house buyers have taken advantage of savings that have been on offer since the tax break was introduced in July 2020.

Since July 2021, the amount buyers have been able to save reduced. But homes priced at or below £250,000 buyers did not have to pay stamp duty.

And now it changes again. Are you aware of the new changes?

What are the stamp duty rates from 1st October?

From 1st October 2021, if you are buying a main home in England, you won’t need to pay any stamp duty on the portion of the property priced at or below £125,000.

If you’re buying a main home from 1st October 2021, you won’t pay any stamp duty on the portion of the property priced at or below £125,000. The next £125,000 to £250,000 you will pay 2% tax. Anything you spend between £250,001 and £925,000 will incur 5% tax, rising to 10% for properties priced between £925,001 to £1.5 million. If you spend above £1.5 million, you will pay 12 per cent in stamp duty tax, as below:

Stamp Duty Land Tax rates from 1st October 2021SDLT rate
Up to £125,000Zero
The next £125,000 (the portion from £125,001 to £250,000)2%
The next £675,000 (the portion from £250,001 to £925,000)5%
The next £575,000 (the portion from £925,001 to £1.5 million)10%
The remaining amount (the portion above £1.5 million)12%

If you’re buying a property, you can work out how much you’ll pay by using the Rightmove stamp duty calculator

Tax rates are higher for those buying a second home.

Will first-time buyers pay stamp duty tax?

Great news! First time buyers in England and Northern Ireland won’t pay any tax on homes priced at or below £300,000. 5% on a property priced between £300,001 and £500,000. However if your first home is priced above £500,000 you won’t be eligible for a saving.

Still not sure on how much stamp duty you will have to pay? Our teams at Lawler & Co. are on call to help with this and any other queries you may have.

Marple Office

36 Stockport Road
Marple
Stockport
SK6 6AB

Tel:
0161 914 7620
marple@lawlerandcompany.co.uk

Hazel Grove Office

128 London Road
Hazel Grove
Stockport
SK7 4DJ

Tel: 0161 300 7144
hazelgrove@lawlerandcompany.co.uk

Poynton Office

60 Park Lane
Poynton
Cheshire
SK12 1RE

Tel: 01625 448 001
poynton@lawlerandcompany.co.uk

 

allAgents Awards 2019 – Lawler and Co. win again!

Lawler and Co. win allAgents Awards 2019 in the Stockport area! Going above and beyond for their customers!

After the team being recognised in the allAgents Awards 2019 for their great customer service, we thought we would tell you all just how much we LOVE selling houses, and WHY!?

At Lawler & Co, we LOVE our jobs, we really do. We love to sell houses, we love to make our vendors happy and we love to find our buyers their dream homes.

We genuinely listen to our customers to understand their needs, whether they are selling or buying.

Looking after each sale and purchase personally, communication is key – you need to feel that you are in safe hands, and we want you to be happy!

Accompanying all viewings is standard, because we know sales. We know that potential buyers feel more comfortable asking questions with an agent, rather than a home owner. We know it works.

Taking absolute pride in marketing your property in the best possible way, with fantastic photographs and prominent branches throughout Stockport.

Our teams are all experienced and with a wealth of local knowledge can advise on anything from what day the bin collection is to what are the best local schools.

As a bespoke independent estate agency with prominent branches in Hazel Grove, Marple and Poynton we don’t believe in call centres to answer your calls. We want to offer the best personal experience from beginning to end.

Above all, we all thrive on doing a good job. When we see happy customers, we know we have done our job properly!

www.lawlerandcompany.co.uk